Here's a sampling of my work

For confidentiality reasons, detailed case studies are available upon request only.

Uber Driver Profiles

2016 - PRESENT

Product Design lead from earliest conception through global launch for Driver Profiles, a two-sided feature across both the Uber Rider and Driver apps, meant to humanize drivers and create more empathy between Riders and Drivers.


Google Express Mobile Browsing


UX Design for a ground-up rethinking of the product browsing framework in the Google Express iOS and Android apps, inspired by the layout of real stores.

Google Express Substitutes


End-to-end design for Express Substitutes, a feature allowing Google Express customers to choose replacement items or substitution preferences in case the exact item is unavailable at their local store.

Links: Patent

Google Express Paid Memberships


I was the Design lead for the Express Paid Memberships program sign-up, purchase, and membership management flows, from the program's conception and initial launch in late 2014, through multiple projects until early 2016. Express membership offered free delivery on eligible orders for $95/year or $10/month.

Press: CNN Money, The Verge, Fast Company, Business Insider

Google Display Network & Search Ad Formats


Designed and initiated the first ground-up system redesign of Text Ads on the Google Display Network (millions of sites and apps).

I also designed and launched several new Display and Search Ad Formats, all of which combined holistic design with big revenue implications.

Links: Patent, My Blog Post
Press: Techcrunch (1), Techcrunch (2)

Blue Shield of California Visual Design


Defined and applied a consistent visual design language across the company's range of online products, defined systems of iconography, buttons, color palettes, banner styles, header styles, and UI components, and built a unifying UX Visual Style Guide.

Specific products included Member Center Dashboard, Treatment Cost Estimator, Get A Quote tool, Find A Dental Plan, Employer's Portal, •User Registration, Online Health Video Library, Member Stories, and "Shield Deals."

Blue Shield of California Mobile Website


Visual Designer for the launch of Blue Shield CA’s first mobile optimized website in 2011. I also led Visual Design for the company’s internal mobile app pilot program.

Online Marketing Design


Conceptualized and designed online marketing campaigns, banner ads, flash animations and website designs for Monster’s Community brands and verticals, and before that an education startup called ConnectEDU.

Comic Book Lettering


Freelance comic book lettering with indie comic writers, pencillers, inkers and publishers (Ronin Studios). Titles I worked on included Leesway #1, Reflux #4, Andromeda Jones, Project: Noah's Ark, Nathaniel Demon, amongst others.

Letterers are responsible for all text, dialogue, word balloons, captions, titles, credits, and "sound effects" as well as combining the written script and drawn artwork into a finished composition while directing the reader's eye from panel to panel in the right sequence.

Short Films


I wrote and directed several short films in 2004-2005. One of them was a 15-minute original story called Unseen.



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